Robust Performance in European Travel Sector in 2024 Driven by Value-for-Money and Off-Peak Season Preferences

According to the European Travel Commission’s (ETC) latest report, European tourism experienced a 6.3% increase in foreign arrivals and a 6.7% rise in2024 despite economic pressures and evolving consumer behavior.

According to the European Travel Commission’s (ETC) latest report, European tourism experienced a 6.3% increase in foreign arrivals and a 6.7% rise in2024 despite economic pressures and evolving consumer behavior. 

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