99 Years of 66ºNorth – the Coolest Thing to Come Out of Iceland in a Century

From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story.

From clothes for North Atlantic fishermen to fashion weeks around the world, Hypebeast spoke to the brand’s CEO and co-owner, Helgi Óskarsson, as it celebrates its near century long story. 

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